The crowd is up dancing, clapping, singing along. For that one moment they are one group, sharing an experience. It’s happens at every concert and people pay top dollar for the experience. Can you have the same experience at your gathering. YES!
Music is powerful and should be used as part of any production plan. Walking though the mall the other day a I saw 3 DJ’s playing in stores. Lights and music draw much more attention than any old “Sale” sign. Retailers are getting the idea and so should you.
Event planners are really in show business and it’s our job to create effective shows that do more than just entertain. The goal is to appeal to people in ways that help convey an essential message that it is distinctive and memorable.
Staging and lighting are tools, but the real show is the emotion. Think of every great show you’ve attended. You got involved, excited, it stirred something in you. That’s what made it work.
In most cases music should effectively be used from the moment guests arrive. It sets the tone for what people are about to experience. Upbeat music get people energized but it can also be used to build suspense, drama or direct audience attention.
Music is an important part of your content beyond just entertainment. Music beds in videos, bringing people on and off stage, sound effects, building reveals, pre-show music and more.
Music is often the first impression an audience has. Have you ever heard something in the distance as started seeking the source? Often before a person sees something, they can hear it. Your eyes look ahead but your ears go far beyond. That subconscious experience begins.
When planning an event we always consider not only what guest will see and learn, but what will they smell, feel, taste and how they will react? How can we capture their emotions and lead them on a journey that creates a wonderful lasting memory?
We all have personal connections to certain music and songs. Different era’s have their own defining sound. Big Band recalls a wartime era, disco and you are instantly in the 70’s. A song can bring back a memory or a feeling and that is a powerful tool that is often overlooked.
Like any event element, there are trends and styles when it comes to music for events, but classics always return. You have to know and understand your audience to make the right choices. We often help clients do just that.
If you are inspired to start considering the use of music in a broader sense that’s great. It also comes with a word of caution. Make sure you have legal use of the music. You can’t use just any song in a video or on a website and you should always make sure the use of music in any setting has a proper license. That's a whole different discussion.