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Human Connection and Igniting Emotion Changes Everything for Brands

By Dustin Westling posted Wed August 21,2019 10:03 AM

  
There are many things we love about our industry and our jobs – the quest to continually raise the bar, the rush of taking on new challenges, the excuse to pick up new Gala-ready outfits on the regular – but the very best part is hands down the smart, talented, and inspiring people we get to collaborate with. Case in point: Lisa Marks, CSEP, BComm, a multi-talented, whip-smart event prof whom we’ve worked alongside for many years in her role as head of events for Shaw Communications. Lisa recently decided to strike out on her own with her new business Brand Alive, bringing her decade of industry experience and deep knowledge of experiential marketing and the connecting of brand to events to a diverse range of clients.

Read more at: https://onewestevents.com/blog/human-connection-and-igniting-emotion-changes-everything-for-brands/
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